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Eye tracking is an advanced technology that measures and analyzes eye movements to determine where a person is looking, how long they focus on specific objects, and how their gaze patterns change over time. By using specialized sensors, cameras, and software algorithms, eye tracking systems can accurately capture visual attention and provide valuable insights into human behavior, cognition, and interaction with digital environments. This technology has gained widespread adoption across industries due to its ability to reveal subconscious responses that traditional data collection methods may miss.
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